This section contains ideas to showcase your work in a variety of creative formats, and to get your portfolio in front of more people.
Ideas to help your business get free media exposure. Find dozens of ways to get your business picked up by media outlets.
Promotional items are branded merchandise your business can sell or give away to generate awareness.
Run a limited-time promotion to attract new customers, reactivate old customers, or increase the number of purchases your customers make.
Public relations strategies generate a large amount of awareness for your business. This includes public relations, media relations, publicity stunts, and mass networking strategies.
These techniques will help you generate referrals for a low cost, and sometimes for no cost. Turn each new customer into three or more new customers.
Sampling involves giving away low-cost or free samples or teasers that get people to try your product or service for the first time.
Most businesses with a physical location can easily increase their walk-in traffic. These strategies are designed to call attention to your storefront, and generate spontaneous walk-in traffic.
Upselling strategies encourage your customers to purchase more than they had initially intended to. This can involve bulk discounts, cross-promotion, and suggestive selling.
Viral Marketing strategies aim to get people to talk, text, e-mail, tweet, and post your message on Facebook.